Sauer Brands, Inc. (“the Company”), a leading food company known for distinctive flavor brands including Duke’s Mayonnaise and Mateo’s Gourmet Salsa, announced that, effective today, it is now known as Duke’s Mayo Company. The new name underscores the Company’s strategic focus on the condiments category, led by Duke’s Mayonnaise, and the accelerating growth of its chef-trusted portfolio, which the Company believes has significant whitespace ahead.

The identity update comes after the recent divestiture of its spice business. This resulted in a focused, pure-play condiments business with a simplified operating footprint, comprised of its fast-growing Duke’s Mayonnaise and Mateo’s Gourmet Salsa brands, along with a leading foodservice business.

Aligning the corporate name with Duke’s Mayonnaise gives the Company an identity rooted in its most well-known and celebrated brand. As the Company’s presence expands into more regions, retailers, restaurants and households, a single name tied to its signature brand gives audiences a clear way to understand who the Company is and what it stands for.

“Duke’s Mayo Company is a name that says plainly what this company is about, which is a dedication to flavor and scaling high-growth condiments,” said E. Yuri Hermida, Chief Executive Officer of Duke’s Mayo Company. “Chefs, operators and families choose our brands for their exceptional taste and high-quality ingredients. Leading with Duke’s gives us a name that carries that reputation into every conversation, across every brand we make and every kitchen we serve.”

The Company’s portfolio is accelerating toward double-digit growth, outpacing broader packaged food trends. Duke’s Mayonnaise and Mateo’s Gourmet Salsa each hold leading Net Promoter Scores in their categories, a testament to consumer loyalty. With strong regional footholds as a foundation, both brands are expanding their national presence, brand awareness and household penetration, still low relative to the size of their categories and highlighting the untapped potential that remains.

“Our customers have welcomed our brands into their kitchens for generations,” said Hermida. “What changes is that our name now better reflects who we are: a flavor company, led by a brand that has earned its reputation, one jar at a time. The new name signals a focused strategy, an established portfolio and significant room to grow, all built on flavors consumers already love.”

About Duke’s Mayo Company

Duke’s Mayo Company is a privately held, high-growth condiments company built on flavor. Its portfolio of chef-trusted brands includes Duke’s Mayonnaise and Mateo’s Gourmet Salsa, along with a leading foodservice business. Founded in 1887 and headquartered in Richmond, Virginia, the Company’s purpose is to bring flavor to people’s lives every day, in every home, and in every kitchen. Duke’s Mayo Company is the trade name of Sauer Brands, Inc. and a portfolio company of Advent International. Learn more at dukesmayocompany.com.

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