Proven software finance leader joins as Wiser advances its AI-powered competitive intelligence platform and pursues ambitious growth strategy

SAN FRANCISCO, Oct. 21, 2026 /PRNewswire/ — Wiser Solutions, a leading competitive intelligence platform trusted by brands and retailers globally, today announced the appointment of Rick Buffington as Chief Financial Officer. Buffington joins Wiser at a pivotal point in the company’s evolution, following a comprehensive business transformation that has strengthened its operating foundation and positioned the company to pursue a new phase of growth, innovation and market leadership.

Buffington brings extensive financial and operational leadership experience across enterprise software and technology companies. Most recently, he served in a senior finance leadership role at MultiTracks.com, where he helped guide the business through a period of change and significant expansion. His previous experience includes leadership roles at Accruent and Community Brands, where he developed deep expertise in scaling software businesses, building high-performing finance organizations and driving operational performance.

“We’ve fundamentally transformed Wiser over the past year, and we’re entering our next chapter with a much stronger foundation and a clear ambition to lead the evolution of competitive intelligence,” said Michael Richards, Chief Executive Officer of Wiser Solutions. “The opportunity ahead is significant. Advances in AI are changing what’s possible in how competitive data is collected, connected and turned into actionable intelligence, and Wiser is exceptionally well positioned to capitalize on that shift. Rick has proven he can help scale recurring revenue businesses while building the financial and operational discipline needed to sustain that growth. He’s exactly the kind of leader we want helping shape and execute our strategy.”

Wiser is accelerating the development of its next-generation competitive intelligence platform by combining its extensive global data infrastructure with increasingly sophisticated AI capabilities. The company is fundamentally changing how competitive information is collected and delivered, enabling brands and retailers to respond faster to market developments and make better commercial decisions. With a more efficient operating model and a sharper strategic focus, Wiser is positioned to capitalize on growing demand for accurate, actionable competitive intelligence at scale.

“Wiser has a tremendous opportunity to redefine how brands and retailers use competitive intelligence to drive business performance,” said Buffington. “The company has made significant progress in building a more focused and scalable business, and its combination of data assets, technology and customer relationships creates a powerful foundation for growth. I’m excited to partner with Mike and the leadership team to realize that potential and build a business that delivers sustained value to customers and stakeholders.”

As CFO, Buffington will lead Wiser’s global finance organization and serve as a key strategic partner to the CEO and executive leadership team. His priorities will include strengthening financial and operational performance, supporting strategic investments in technology and go-to-market capabilities, and building the financial infrastructure to support Wiser’s long-term growth ambitions.

About Wiser Solutions

Wiser is the competitive intelligence platform brands and retailers trust to win more sales, starting where it matters most: Price. Its intelligence spans pricing, promotions, shipping, availability, ratings, reviews and market execution, giving customers a comprehensive view of the competitive landscape and the tools to act with confidence. Powered by advanced AI and a global data infrastructure, Wiser helps businesses make smarter decisions, respond faster to market changes and deliver stronger commercial outcomes.

For more information, visit www.wiser.com.

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SOURCE Wiser Solutions, Inc.